Engaging the Community

During 2021/22, the HKSI collaborated with stakeholders and community partners to promote elite sports development in Hong Kong. We continued to maximise the visibility of elite sports and connect athletes with the community, implementing 172 community engagement programmes and reaching over 87,000 participants.

172

Community Engagement Programmes

87,600+

Participants in Engagement Activities

40,900+

Social Media Platforms’ Likes and Followers*

HK$ 47.88M

Total Sponsorship Secured

* As at 31 March 2022
Remarks: one enquiry made or referred to code on access to information was received during the year

HKSI 30^th Anniversary Celebration

To celebrate the development of Hong Kong elite sports during the past 30 years and the remarkable success of athletes, a set of logos featuring sports with medals won at the Olympics and Paralympics were created. A photo collage of the Tokyo 2020 Olympic and Paralympic medallists with the 30^th anniversary logo were displayed on the facade of the HKSI Main Building and a range of souvenirs were produced for distribution to the HKSI stakeholders, sponsors and partners.

The Hong Kong Jockey Club staged the Hong Kong Elite Athletes Raceday at Sha Tin Racecourse in December 2021. Officiated by the then HKSAR Chief Executive Mrs Carrie Lam, the Raceday highlighted two feature races, the HKSI 30^th Anniversary Cup and the Hong Kong Elite Athletes Cup. Seven races were named after the seven sports that produced medals at the Tokyo Olympics and Paralympics.

Other Collaborations

Hong Kong athletes’ success at the Tokyo Olympics and Paralympics enhanced the community’s engagement and interest in elite sports. The HKSI organised its first-ever shopping mall roadshow in collaboration with shopping malls under Henderson Land Group in October 2021 and engaged over 15,000 participants. A total of 28 athletes participated in the events over four consecutive weekends.

The HKSI supported the exhibition organised by the Hong Kong Chronicles Institute and the Our Hong Kong Foundation about the history of sports development in Hong Kong. The exhibition was held at the Olympian City from September to October 2021, attracting around 34,000 visitors.

HKSI – Hang Seng Bank “Community in Action” Programme

Launched in May 2019, the three-year HKSI – Hang Seng Bank “Community in Action” programme entered its third year and continued to promote sports in the community and encourage the whole-person development of athletes.

During the year, 18 elite athletes were invited to conduct 15 online or face-to-face sharing sessions, engaging over 4,100 students. Two HKSI Virtual School Days were organised in November 2021 for primary school students to tour around the HKSI’s training facilities via a virtual video and meet with athletes, for which over 3,300 students enrolled. A workshop was also organised for athletes to equip them with different personal development skills. The programme was also promoted to the public through its dedicated Facebook page and Instagram account, which in total attracted over 11,300 likes and followers as of 31 March 2022.

Promotional Activities

The HKSI official Facebook page, Instagram and WeChat accounts and YouTube channel continued to be well received by sports fans and the public, accumulating over 29,600 likes and followers as of 31 March 2022.

To enhance public engagement leading to the Tokyo Olympics and Paralympics, an online game was launched to encourage the public to be physically active and support Hong Kong athletes. A set of three Instagram filters, and two sets of WhatsApp stickers featuring top ranking elite athletes and coaches at the two Games, were launched and reached over 83,000 downloads in total.

During the year, a total of 26 athletes were invited as guests at sharing sessions, seminars and promotional activities for 59 organisations.

Media

Eleven “Meet the Media” sessions were organised or co-organised with NSAs for 33 athletes who qualified for the Tokyo Olympics and Paralympics, and the Beijing 2022 Winter Olympics. Over 350 media personnel attended the sessions.

In 2021/22, the HKSI issued 42 media invitations and releases, arranged 74 interviews, and generated 17,641 items of coverage, including print, online and social media articles related to the HKSI and athletes.

Sponsorship

A total of HK$47.88 million in sponsorships and donations were secured during the fiscal year, benefiting various HKSI programmes. The HKSI gratefully acknowledges the organisations listed below, all of whom generously assisted with the development of Hong Kong elite sport in 2021/22.