29 January 2020

Special Announcement

To tie in with the response level under the "Preparedness and Response Plan for Novel Infectious Disease of Public Health Significance" being raised to Emergency Response Level and avoid people from gathering, the Hong Kong Sports Institute will temporarily suspend all the Community Sports Programme until further notice. Refund will be arranged for those people who enrolled in Batch 120 and A20WJ. Please visit our website for the latest information about the Community Sports Programme.

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Effective Sports Marketing

By Mr. Kenneth Lau

Sport marketing focuses both on the promotion of sports events and teams as well as the promotion of other products and services through sporting events and sports teams. The presenter will talk about strategies in marketing sports products and how it is affected by the evolution in technology and culture bomb. Current strategies, future trends in sports marketing and the outlook of local athletes' sponsorships will be discussed.

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