29 January 2020

Special Announcement

To tie in with the response level under the "Preparedness and Response Plan for Novel Infectious Disease of Public Health Significance" being raised to Emergency Response Level and avoid people from gathering, the Hong Kong Sports Institute will temporarily suspend all the Community Sports Programme until further notice. Refund will be arranged for those people who enrolled in Batch 120 and A20WJ. Please visit our website for the latest information about the Community Sports Programme.

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General Introduction to the Swedish Sport Model and the Influence of Sports Marketing

By Dr. Rajat Chauhan

The Swedish Sport Model is by tradition based on a strong relationship between the voluntary sector and the state. Sweden is well-known for its welfare-oriented democratic sport system for everybody. However, today we can see a growing importance of the business sector, individual preferences, socio-economic segregation also creating sport activity segregation and international influences. A shift from welfare-oriented sport questions towards sport from a market-oriented perspective has occurred. Central sport-related questions today are more about the building of spectacular arenas, the hosting of international events, the corporatization of clubs etc, than the everyday questions of the inhabitants.

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